A feedback management system is a digital tool that allows employees and customers to provide feedback on the company’s products, services and processes. With a feedback management system, companies can get detailed insights into their customers' needs to improve the company's products, services and processes as well as to improve employee engagement and performance. This is especially beneficial for industries such as retail, hospitality, healthcare and education that benefit from feedback from employees and customers. Furthermore, the growth of AI technology has helped businesses leverage the power of data and analytics to optimize business strategies, such as getting more insights into their workforce patterns and automating routine tasks like payroll and scheduling.